Thursday, 25 April 2013

XB3002 GAMES FUTURES #7: Research Post 2- Ninja Theory and Hello Games Case Studies

Ok, I'll admit it; I've neglected my blog quite a lot this year. Needless to say, I've got some catching up to do, so let's get on with that...

2 of our lectures with Joe were dedicated to studying two distinctly different game developers to serve as examples for our chosen AAA and Indie studios. These developers were Ninja Theory and Hello Games.

Ninja Theory




  • Independant AAA games studio
  • Originally founded in 2000 as Just Add Monsters, until comapny was purchased by former Argonauts Games CEO Jez San in 2004
  • Based in Cambridge, UK
  • Have produced 4 games thus far: Kung Fu Chaos (2003), Heavenly Sword (2007), Enslaved: Odyssey to the West (2010) and DMC: Devil May Cry (2013)
  • Company tagline is 'Beautiful Gaming'
  • Heavy focus on visual design of their games, particularly for the characters and environments
  • Usually heavily influence by martial arts films and Asian mythology
  • Currently no vacancies
  • Very formal and professional in their approach
  • Creative process tends to focus on story and Level design

Hello Games



  • Indie games studio
  • Founded July 2009 by former employees of Criterion, EA and Kuju Entertainment
  • Based in Guildford, Surrey, UK
  • Currently micro-team of 4 people: Sean Murray (Managing Director), Grant Duncan (Artist), Ryan Doyle (Programmer) & David Ream (Creative Director). Currently hiring (Programmer + Producer jobs on offer)
  • Team members tend to take on multiple roles in development, rather than sticking to one task
  • Worked exclusively on the Joe Danger series - critically acclaimed
  • Worked on variety of platforms (PSN, XBLA, iOS)
  • Listed on the Guardian's Tech Media Invest List - list of most innovative and creative people of past 12 months
  • Very casual and jovial, but also enthusiastic. Not very formal, obsessed with tea and cake (Glados? Is that you...?)
  • Creative process emphasises fun and creativity
  • For more info, see their company website here: http://www.hellogames.org/

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